Kujang Rompang and Panceg Dina Galur are Propaganda Tools for Bandung's Death Metal Community

摘要

Purpose of writing this article is to inform the effectiveness of these two propaganda tools. This study is an efectivity measuring of the factors empathy, persuasion, impact, and communication with a quantitative paradigm. Data collection is done by questionnaire, observation, and literature study. The questionnaire was distributed to 46 audiences of the Jasad band concert in a purposive manner. In contrast to pop music, extreme music such as death metal is difficult to be accepted by the public. However, in some areas in Indonesia, especially in Bandung this type of music still has loyal fans. In order to be maintain the continuity of death metal music in Bandung and West Java, the Bandung Death Metal Syndicate community and Jasad band have carried out propaganda against death metal fans with the kujangrompang logo and pancegdinagalur jargon. The results of this study concluded that panceg dina galur was more effective (3.75), and communication factors contributed greatly (4.10).