Research on Development Strategies of Sports Tourism in Beijing-Tianjin-Hebei Region Based on Consumer Characteristics

摘要

In order to put forward development strategies for the sports tourism product development and marketing management of Beijing-Tianjin-Hebei region, this paper uses the research methods of questionnaire survey and interviews to explore the characteristics of sports tourism consumers in Beijing-Tianjin-Hebei region. The result shows that the proportion of female sports tourists is higher than the male; Residents in Beijing-Tianjin-Hebei region have low awareness of sports tourism entertainments. The residents of Beijing-Tianjin-Hebei region prefer the two-day duration and the styles of free tour and DIY tour. In view of the above characteristics, the proposals of tapping female sports tourism market potential, strengthening the propaganda and popularization of sports tourism knowledge, strengthening the weekend sports tourism product development, constructing intelligent sports tourism public service system are put forward.