HOW TO USE BUSINESS MODEL PATTERNS FOR EXPLOITING DISRUPTIVE TECHNOLOGIES

摘要

Manufacturing companies nowadays face a myriad of business opportunities as a direct consequence of manifold disruptive technology developments. When it comes to the innovative exploitation of those technologies, the matter is about winning business models. As a basic characteristic, disruptive technologies lead to a severe shift in value-creation networks as digitalization shows for manufacturing industries. Initially, one of the key challenges is to anticipate the business logic that comes along with technological change. Further, from a company's perspective the effective business model design appears to be crucial in competition. Business model patterns are an innovative approach to tackle these challenges. They can be interpreted as proven, adaptable building blocks of successful business models. The paper at hand, presents a methodology for pattern-based business model design. It covers the identification of relevant technologies and enables the development of promising business models making use of established business model patterns.