Digital Image for future Location Based Services: How vehicle sensor data and new data ecosystems will become a major part of the vehicle DNA

摘要

Massive changes in the E/E automotive area lead to new technology driven solution stacks that are tackled by a vast number of competitors. Automotive trends now hit key technologies of previous non-automotive-players. Location based vehicle centric services will play an important role in future mobility. New data- driven business concepts arise and requirements are changing due to ongoing urbanization, changes in regulation and easy access to cutting-edge technology. The technology stack based on location based services becomes a fundamental basis for highly automated driving (HD Map with high-dynamic layers such as local hazards or variable speed limits) and enables highly-innovative services such as real-time parking information or traffic light prediction. In a nutshell, crowdsourced vehicle sensor data will influence the prediction capabilities and the virtual near real time environment around the vehicle far more than onboard vehicle sensors. Besides the access to vehicle sensor data and superior map assets, the creation of an open location data ecosystem that attracts cross-industry and cross-OEM participants supplying relevant data will be a key success factor.