Research on shared-savings contract of online shopping supply chain based on risk aversion

摘要

In the real life, most of the suppliers and retailers are risk aversion. This paper discusses the supply chain collaboration incentive problem based on the secondary supply chain composed of a single risk aversion supplier and a single risk aversion retailer. Firstly, we study the impact of the risk aversion coefficient of the supplier and the retailer on the wholesale price and the retail price under the stackelberg model. Then, demonstrate the relationship between the effort degree and the price decision of the supplier and the retailer under the shared-savings model based on the effort degree. Finally, the shared-savings contract can help to coordinate the whole online shopping supply chain.