Management Strategy On Lake Toba Development Being 10 Main Tourism Destinations In Indonesia

摘要

Lake Toba is the largest freshwater lake in Indonesia and in Southeast Asia, but its tourism potential has not been managed properly. Currently, the government is committed to build and develop the area of Lake Toba by inclusion in to 10 main tourism destinations that will be developed by Indonesian government. This study examines how management strategies in the development of Lake Toba to be one of the main tourism destinations in Indonesia. This study used descriptive qualitative approaches and also incorporates a literature review on tourism development and case study. The government focused the development on Accessibility, Amenities and Attraction. The right implementation strategieslike air acces development and optimizing festival improved tourist visits to Lake Toba in recent years.