Safari Rangers Board Game as A Campaign Media for Endangered Animal Conservation

摘要

This research is about how a board game can become a media for wildlife conservation education. Safari Rangers is a role-play game board that its visual elements are designed carefully using robust color, hand drawn watercolor illustrations, and attractive typography to introduce the endangered animals to the youngsters. The board helps the youngsters to gain the much information regarding the six endangered animals in Indonesia, stimulates their imagination, and encourages them to love and protect. As a research in a graphic design final project, semiotics approach is implemented to set cheerful mood of the target audience so an exciting adventure through the game board are experienced.