Empirical Research on Adoption Behavior of LBS Users of Mobile Management Information System: SEM Multiple-Group Analysis Based on UTAUT Model

摘要

Mobile management information system has the function of LBS (Location Based Service) which may bring brand new functions and experience to users and improve the management efficiency of the organization. However, due to the potential threaten of privacy leakage that LBS may bring with, users of different types may have different levels of receptivity of LBS function. Based on UTAUT model, this paper will analyze different types of users, and empirically analyze the theoretical model and its hypotheses by SEM. Study found that performance expectancy, efforts expectancy, social influence, perceived risk and facilitating conditions have various influences on use behavior and use intention of government, enterprises, universities and research institutes. Therefore, while developing and selling the mobile management information system with LBS functions, the enterprises need to adopt different strategies based on the characteristics of different users in the stages of research and development, sales and after-sales.