Internet Protocol Television (IPTV) is dramatically changing the television industry by allowing viewers to watch video and television programs on their television but it is delivered via the internet. This paper explores how major US telecommunication firms and smaller, rural competitors are adapting to this new technology by increasing subscribers and offering new services. Results show that Verizon has increased its number of subscribers from 3,000 to 4,900,000 resulting in a 920.5% average growth rate and a 152% annualized growth rate in the past eight years. In comparison, AT&T increased its number of subscribers from 13,000 in its first year to 5,200,000 seven years later which reflects a 329% average growth rate and a 135% annualized growth rate.
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