SMALL AND FAMILY HOTEL INVESTMENTS IN CROATIA

摘要

This paper reports the results of a mail survey of the small and family hotel investments in Croatia. It is based on a questionnaire sent to 162 small and family hotels. The response rate was 22.22% (36 out of 162). The goal of the empirical survey was to determine business specifics in this part of small and medium enterprises (SME) in the particular conditions of the Croatian financial market. The focus was on the know-how and information necessary for planning, financing and implementation of investments into small and family hotels based on quality, exclusivity and business profitability.