TOWARD A BUSINESS MODEL FOR E-HEALTH SERVICES: NTUH AS AN EXAMPLE

摘要

This study synthesizes the extant literature regarding business models and service theories to develop a business model in the service context that can support e-health services to maintain sustainable operations. The proposed business model was applied to National Taiwan University Hospital (NTUH), one of the leading and largest hospitals in Taiwan, for the successful deployment of e-health services. Besides applying the business model approach to NTUH e-health services, this study contributes to establishing a business model for services and providing new prospects for domestic and worldwide e-health services.