Research on Interaction of Shopping Websites for Elderly People Based on User Experience

摘要

The convenience of online shopping has an important impact on the change of shopping ways for the elderly. This study is based on the decline of cognitive ability of the elderly and the neglect of their shopping experience needs of the elderly in the interactive design of shopping websites. The aim of the study is to improve the experience of the elderly, and the speed of discovery browsing speed and reduce fatigue for them. In this study, 10 volunteers aged 60-65 were selected as the subjects to conduct visual flow analysis on the home pages of three shopping websites under the condition of undifferentiated testing. Participants were interviewed in depth and accessible data were collected for further analysis. The result is to discover the visual commonness of the old people's observation website, summarize the inconvenience of the interaction of shopping website, and put forward the application normative suggestions for three levels (information architecture, interaction framework and visualization framework). The contribution of the results will be helpful to the design of shopping websites for the elderly in the future, starting from the user experience and adapting to the psychological and physiological features of the elderly.