AN INNOVATIVE TOOL TO PERFORMING MANAGEMENT AND PLANNING OF THE ROMANIAN TOURISM INDUSTRY

摘要

The tourism sector today has to cope with the sustainability challenges and that is why it needs an integrated approach of planning and marketing management striving for quality in order to achieve it. The mission of the Tourism Marketing Laboratory is to facilitate activities that contribute to the sustainable development of the Romanian tourism. Marketing Lab is an innovative solution to the challenges that the Romanian tourism is confronting with. The answer to the need of designing thoughtful tourism planning and development strategies is the Marketing Lab which creates a Tourism Development Plan dedicated to the community planners, local, regional, and state tourism organization leaders.