What Makes an Expert an Expert?

摘要

Experts in the animal industry are often providing information. This information may be based on hands on experience, education and usually a combination of both. The internet has offered an opportunity for those with little of either to exploit the unsuspecting parrot owning public. Those seeking to make a living off of the internet are instructed to position themselves as gurus. In many cases, self-proclaimed experts are practicing fraud by misrepresenting themselves, their knowledge, and their experiences. This paper will expose the various questionable practices used to sell information on the internet and explain how to safeguard the consumer, how to protect intellectual property, and use the internet to market ethically.