Interior Plastic Surface Development from Design Concept up to Global Vehicle Launch

摘要

Costumers today are discerning, savvy, style conscious and extremely well aware of latest design trends and quite naturally, are lot more demanding than any generation before then. The growth in the application of plastic replacing natural leather, fabrics, metallic and ceramic materials, in order to increase productivity and decrease production costs, has been demanding process development to improve quality and not only mirror the appearance of the original materials, with their texture and colors but also presenting new opportunities and alternatives. The Challenge in automotive interior Design for emerging markets are the choice of materials finish, execution and harmony to guarantee customer satisfaction considering that costumers are spending more time on interior vehicles than ever.