Human-imposed threats to global sustainability have two fundamental dimensions: 'population growth' and 'increasing per capita demand for goods and services', particularly material needs and energy. Presently, the share of direct energy use of households in India is about 40% of the total direct indigenous energy use which goes up to 70%, if the indirect energy of all goods and services purchased by households is taken into account. Thus, study of residential sector energy consumption assumes significance from both supply-side and sustainability considerations. In this backdrop, the current paper discusses the findings of a research on factors influencing adoption of energy efficient devices in Indian urban households. The survey data of 270 households in the south Indian city of Mysore is used for the purpose. Principal Component Factor analysis is adopted to reduce the number of variables involved. Factor scores are subsequently employed in modelling the adoption of energy efficient devices, through multiple regression analysis. The study revealed 'financial status' as the most important and 'government efforts' and 'owner qualification' as the least important factors influencing the adoption of energy efficient devices. These results underscore the need for massive information campaign about energy efficient devices and to revamp the subsidy policy.
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