Interaction between global players and regional suppliers in the sales and services of agricultural machinery

摘要

Specialisation within the agricultural business is imperative for the process of alignment with global market trends. The numbers of agricultural machines in used is on the decline, the consequence being that the effectiveness of combinedmachinery for the agricultural sector will have to be enhanced. Choosing the right combination has therefore become even more important, as it must be constantly adjusted to fulfil the given requirements.As a trading company, BayWa AG has adopted a holistic approach towards finding the optimum combination for its customers, from both an ecological and a commercial point of view. The integration of a number of core competences has enabled a high degree ofspecialisation which takes account of special manufacturing features and regional characteristics.BayWa has sought proximity to its customers by building up a comprehensive service network. It can listen closely to its customers and relay innovative solutions derived directly from the source to its suppliers. By placing emphasis on its service rangeand a holistic view of the needs of its customers, BayWa AG is looking to share the future with its customers as their expert business partner.