Market Adoption of Mobile Payment Solutions: An Exploratory Study

摘要

As mobile commerce becomes increasingly acceptable, mobile payments (m-payments) are now predicted to have a brilliant future. In order to exploit this growing opportunity, a number of innovative m-payment products have been brought to the market by many firms in recent years by taking advantage of the rapid technological progress. However, the evolution of m-payment market is subjective to scores of speculative scenarios that have led to many new product failures. The central issue of concern here is observed to be the problem of choice by the customers. Although many commentaries are available in the existing literature on the status of mobile commerce acceptance in general, there is no focussed effort so far to explore the market adoption of m-payment solutions. To address this critical gap, an exploratory study has been conducted on the market adoption of m-payment solutions. With the support of two cases, the present paper reports the antecedents of market adoption of m-payment solutions.