Four Rhetorical Styles of Persuasive Geocom-munication: An Initial Taxonomy

摘要

In this paper I present and discuss the preliminary results of a longitudinal study on persuasive geoc ommunication. Using a two-step cluster analysis of different design and cartographic variables found in 200 years of persuasive maps, four different rhetorical styles of persuasive geo-communication have emerged (Muehlen haus, 2010). This paper outlines the key components defining these four styles and explains what separates each from one another. Future directio ns of research and implications are also briefly reviewed.