ADVOCATING CONTEXTUALLY AWARE PERSONALIZATION MECHANISMS FOR THE SELECTION AND PRESENTATION OF MOBILE TV CONTENT: FINDINGS FROM A SMALL SCALE USER STUDY

摘要

The volume of content available over mobile TV is likely to increase significantly as the service matures. Methods for efficient discovery and presentation of mobile TV content are therefore needed. Though the extension of conventional electronic service guides (ESGs) may appear to provide a solution, the context of mobile TV use and the physical restrictions upon mobile device user interfaces make it extremely challenging to offer a consistent and usable user experience across both traditional and mobile platforms. This paper argues for the use of personalization technologies as a possible solution to the issues of mobile TV content discovery and organization. The concept of personalized features for the selection and presentation of mobile TV content was explored with a small user group of participants through one-to-one interviews using a handset-based demonstrator. The study generated a number of findings that support the argument that content discovery solutions which incorporate personalization and contextual awareness are better suited to providing efficient and enjoyable television user experiences on mobile devices than traditional ESGs. This paper examines the contextual issues that the author believes mandate the need for innovative content aggregation solutions based on context and personal preferences. In addition it describes a brief exploration of possible personalization concepts for Mobile TV investigated during a user trial and documents the main findings.