SCENARIO GRAPH: DISCOVERING NEW BUSINESS OPPORTUNITIES AND FAILURE MODES

机译：场景图：发现新的商业机会和失败模式

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Companies struggle to identify new business opportunities based on their core competence be it products or services. When a company focuses on improving current offerings or is too involved in them, it has difficulty discovering new applications for them. Scenario Graph is an original design method for products or services that aids design teams to envision four types of information while in the market definition phase: potential user locations, activities associated with the location, user circumstances, and the corresponding user state. By using Scenario Graph, design teams are better able to capture new values, scenarios, and behaviors of potential customers. This knowledge captured in the fuzzy front end stage can then be translated into inputs to other Design for X (dfX) tools to improve the definition of the product or service. Another benefit of the tool is that it directs the design team to discover unidentified failure modes of the current offerings by identifying unintended user scenarios. In this paper, a detailed guide, along with case studies demonstrates the usefulness of the tool when applied in the early phase of product or service development. Scenario Graph will assist design teams and managers in discovering new product or service opportunities.

机译：公司努力确定基于核心竞争力的新商业机会是IT产品或服务。当公司专注于改善当前产品或者太涉及它们时，它难以为它们发现新的应用程序。场景图是辅助设计团队在市场定义阶段设想四种信息的产品或服务的原始设计方法：潜在的用户位置，与位置，用户情况和相应的用户状态相关联的活动。通过使用场景图，设计团队更能够捕获潜在客户的新价值，场景和行为。然后，在模糊前端阶段捕获的知识然后可以将其转换成用于X（DFX）工具的其他设计，以改善产品或服务的定义。该工具的另一个好处是它指示设计团队通过识别意外用户方案来发现当前产品的未识别失败模式。本文详细指导，以及案例研究表明，在产品或服务发展早期应用时，该工具的有用性。场景图将协助设计团队和管理人员发现新产品或服务机会。

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《ASME International Design Engineering Technical Conferences》|2007年||共9页
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作者
Sun K. Kim; Kosuke Ishii; Kurt A. Beiter;
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原文格式 PDF
正文语种
中图分类 T-53;
关键词
User Scenario; New Business; Innovation; Technology-push; Failure Mode; Brainstorming; Fuzzy Front End;

机译：用户场景;新业务;创新;技术推动;失败模式;头脑风暴;模糊前端;

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4. SCENARIO GRAPH: DISCOVERING NEW BUSINESS OPPORTUNITIES AND FAILURE MODES [C] . Sun K. Kim, Kosuke Ishii, Kurt A. Beiter ASME International Design Engineering Technical Conferences . 2007

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SCENARIO GRAPH: DISCOVERING NEW BUSINESS OPPORTUNITIES AND FAILURE MODES

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