Consumer Transactions on the Web

摘要

The rapid development of the Web has enabled people to gather information quickly though may not be accurately. The Web has also becoming a marketplace used by many. With buy and sell opportunity comes scamming opportunity. Many people have bought and sold on the Web via commercial listing sites such as eBay or social networks such as kijiji. Consumers in general have good experience in Web transactions but at the same time many have been cheated and are hesitant to use the Web to acquire goods or services again. There are blacklists which identify malicious sites, however, they are not up-to-date and the scammers are always one step ahead in their schemes. This work reviews the current status of trust in Web transactions, in particular, consumer transactions.