Why do people believe in fake news over the Internet? An understanding from the perspective of existence of the habit of eating and drinking

摘要

Becoming pervasive together with the Internet is a huge amount of fake news and rumors, and thus an increasing number of victims. It is commonly believed and perceived that information over the Internet is relatively unreliable while at the same time it ironically gets more and more believers every day at every instant. We have investigated the variation of the persuasive power of false rumors from the angle of the existence of "people's eating & drinking habit" (whether they are drinking or eating while perceiving the information). In our result, we have witnessed that reliability of the news is regarded higher when user is eating or drinking.