A STUDY ON COGNITIVE DIFFERENCES OF PRODUCT FORM BETWEEN DESIGNERS AND USERS

机译：设计者与用户产品形式的认知差异研究

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In the study, we probe into cognitive differences of product form between designers and users. The semantic differential (SD) method was employed to establish the cognitive space between MP3 form and the subjects- designers and users separately. We used 13 image-words for the perception of MP3 form. The format for a measurement scale was constructed by a projection method in order to extract design attributes for an SD test. Twelve MP3 samples were presented to 60 subjects (30 designers and 30 users) for subjective evaluation. And then two cognitive spaces are established. Observing the two cognitive spaces we discover that many differences exist between designers' and users' perceptions of the same product form and their interpretations of the same image-words. We know: the more complex or more various attributes a products shows, the more cognitive differences they are. Designers could discover more implicit features while users only focus on facial or obvious features. This study can help in decision-making in UC-iNPD (User -Centered integrated New Product Development).

机译：在研究中，我们探讨了设计人员和用户之间的产品形式的认知差异。采用语义差分（SD）方法在MP3形式和主题设计人员和用户之间建立认知空间。我们使用了13个图像单词以进行MP3表格的看法。测量标度的格式由投影方法构建，以便提取SD测试的设计属性。为60个科目（30名设计者和30个用户）提出了12个MP3样本，用于主观评估。然后建立了两个认知空间。观察两个认知空间我们发现设计人员和用户对相同产品形式的许多差异以及对相同图像词的解释。我们知道：产品显示的更复杂或更多的属性，它们的认知差异越多。设计人员可以发现更多隐含的功能，而用户只关注面部或明显的功能。本研究可以帮助在UC-Inpd（用户集成的新产品开发）中决策。

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《International Conference on Computer-Aided Industrial Design and Conceptual Design》|2005年||共5页
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Ting Han; Dongmei Peng;
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中图分类 TB47-53;
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Product form; Cognitive space; Cognitive differences; SD method; UC-iNPD;

机译：产品形式;认知空间;认知差异;SD方法;UC-INPD;
入库时间 2022-08-20 20:57:57

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A STUDY ON COGNITIVE DIFFERENCES OF PRODUCT FORM BETWEEN DESIGNERS AND USERS

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