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DETERMINING THE IMPORTANCE OF KEY CRITERIA IN WEB USABILITY: THE IMPACT OF GENDER

机译:确定Web可用性关键标准的重要性:性别的影响

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摘要

Web usability is an important topic of study for both academicians and practitioners. It has been shown that if a website is not user friendly, then it probably will not be used by its intended customers. This study looked at five criteria of web usability using a multi-criteria method of analysis; we found that ease of use was typically the most important criteria, followed by navigation and accessibility. This study also investigated possible gender differences in the rank order of these criteria and found that males and females do value web usability criteria differently.
机译:Web可用性是院士和从业者学习的重要主题。已经表明,如果网站不是用户友好的,那么它可能不会被其预期客户使用。本研究使用多标准分析方法研究了Web可用性的五个标准;我们发现易用性通常是最重要的标准,然后是导航和可访问性。本研究还调查了这些标准的等级顺序中可能的性别差异,并发现雄性和女性可以不同地使用Web可用性标准。

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