A CONCEPTUAL MODEL FOR SUSTAINING COMPETITATIVE ADVANTAGE IN DIGITAL ECONOMY

摘要

As high speed Internet is connecting citizens and businesses around the world, social and economic mode of interactions among citizens, governments, customers and businesses are changing rapidly. Governments and businesses are using web information systems to provide highest quality services at affordable cost to their citizens and customers. Citizens and customers are becoming more demanding. Businesses are experiencing intense pressure of global competitors, and are in constant search for strategies and models for better governance and sustaining growth. This paper examines the impacts of Internet and web-technology on the functions, processes, structure and behaviour of connected-business organizations, and their effects on the competitive landscape and sustainability of eBusiness organizations. As a final point, it provides a conceptual model for sustaining competitive advantage in digital economy.