Intercultural Needs Assessment Project

摘要

The purpose of this paper is to illustrate the process and findings generated by an intercultural needs assessment project at Intel Corporation. As Intel expands globally, the company is aware of the distinct differences in doing business around the world. Being a proactive company, Intel is making a conscious effort to confront and find solutions to issues that it (and many similar high technology companies) are facing as they expand their operations globally The goal of the Intercultural Needs Assessment project was to discover what intercultural issues employees in the emerging markets of Intel were facing that may be preventing them from doing their jobs effectively. It is important to note that the topic of this paper is to specifically focus on the intercultural issues uncovered. Numerous strength areas were also apparent during the survey however the focus of this paper will be mainly on the issues that were uncovered. The project gathered the opinions of a statistically significant segment of the population so areas that need attention could be uncovered. The main topic areas of study were leadership, teamwork, communications, work effectiveness and Intel Culture. The method chosen to uncover the issues was a survey/ interview approach (this paper will trace the survey approach). The survey would identify the areas that need attention (via a statistically significant sample) while the in depth interviews would focus on recommendations and how these areas can be addressed (i.e. via training, working with other geographies, etc). This paper will begin with a general overview of survey projects and detail different methods for collecting data. The bulk of the paper will walk the reader through the six steps in the Intercultural Needs Assessment project, which are: 1. Planning 2. Target Market 3. Survey Development and Administration 4. Data Analysis 5. Report Out and Communication 6. Take Action on the Findings This paper will briefly cover the solutions Intel has put together to deal with some of the issues uncovered. An in-depth look at the solution space is outside the scope of this paper.