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Shilling Recommender Systems for Fun and Profit

机译:先令推荐制度,以获取乐趣和利润

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Recommender systems have emerged in the past several years as an effective way to help people cope with the problem of information overload. One application in which they have become particularly common is in e-commerce, where recommendation of items can often help a customer nd what she is interested in and, therefore can help drive sales. Unscrupulous producers in the never-ending quest for market penetration may nd it pro table to shill recommender systems by lying to the systems in order to have their products recommended more often than those of their competitors. This paper explores four open questions that may affect the effectiveness of such shilling attacks: which recommender algorithm is being used, whether the application is producing recommendations or predictions, how detectable the attacks are by the operator of the system, and what the properties are of the items being attacked. The questions are explored experimentally on a large data set of movie ratings. Taken together, the results of the paper suggest that new ways must be used to evaluate and detect shilling attacks on recommender systems.
机译:在过去几年中出现了推荐系统作为帮助人们应对信息过载问题的有效方法。他们已经变得特别普遍的一个申请在电子商务中,在电子商务中,物品的推荐通常可以帮助客户ND她感兴趣的东西,因此可以帮助推动销售。肆无忌惮的生产者在永无止境的市场渗透追求中,可以通过骗系统来提交给Shill推荐系统,以便他们的产品比竞争对手更频繁地推荐。本文探讨了四个可能影响此类先令攻击的有效性的开放问题:正在使用哪种推荐算法,申请是否正在产生建议或预测,如何检测到系统的操作员以及该属性的攻击是什么物品被攻击。这些问题在实验上探讨了一系列大量电影评级。携带的结果表明,必须使用新的方式来评估和检测推荐系统的先令攻击。

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