Close to 30 percent of pet owners have used or considered the use of novel ingredients in their animals. (e.g., nutraceuticals and herbs/botanicals). Approximately 90 percent of veterinarians sell some type of novel ingredient and the current marketof veterinary novel ingredients is between 20 dollar and 50 million dollar per year. The American Veterinary Medical Association recognizes the importance of these medicaments through its guidelines regarding complementary or alternative medicine, whichincludes veterinary nutraceutical therapy. However, despite the impact of the products, their use is controversial. Much more than drugs, the use of novel ingredients is complicated by issues regarding their safety, efficacy and manufacturing.
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