The impact of any technical writing depends on the ability of the writer to understand and address the readers' concern, and to deliver highly usable documents that are relevant to the audience. Especially when readers make business decisions about technology, based on technical communication, writers need to develop best practices for conducting their own audience analysis and writing with audience needs in mind. This paper introduces several likely audiences a technical writer is likely to encounter and makes a few practical recommendations for communicating to them with the intended impact.
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