There has been increasing interest in the problem of building accurate data mining models over aggregate data, while protecting privacy at the level of individual records. One approach for this problem is to randomize the values in individual records, and only disclose the randomized values. The model is then built over the randomized data, after first compensating for the randomization (at the aggregate level). This approach is potentially vulnerable to privacy breaches: based on the distribution of the data, one may be able to learn with high confidence that some of the randomized records satisfy a specified property, even though privacy is preserved on average. In this paper, we present a new formulation of privacy breaches, together with a methodology, "amplification", for limiting them. Unlike earlier approaches, amplification makes it is possible to guarantee limits on privacy breaches without any knowledge of the distribution of the original data. We instantiate this methodology for the problem of mining association rules, and modify the algorithm from [9] to limit privacy breaches without knowledge of the data distribution. Next, we address the problem that the amount of randomization required to avoid privacy breaches (when mining association rules) results in very long transactions. By using pseudorandom generators and carefully choosing seeds such that the desired items from the original transaction are present in the randomized transaction, we can send just the seed instead of the transaction, resulting in a dramatic drop in communication and storage cost. Finally, we define new information measures that take privacy breaches into account when quantifying the amount of privacy preserved by randomization.
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