We are currently in the early stages of the information age of pork. Potential pork consumers will have access to a plethora of information about their food choices and will not just settle for "commodity" pork. The pork industry will need to developthe ability to link, by the internet, any piece of pork to a data base of verified specifications regarding its composition and the inputs and practices employed during production. If the pork industry rises to these challenges, we can maintain or grow the demand for pork relative to the demand for alternative proteins by developing the requested information about the pork we produce. If the coming of the information age of pork is ignored by the pork industry, the information about pork will come fromspecial interest groups that are motivated to reduce pork consumption.
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