Alliances decision-making in NPD: A risk point of view

摘要

During the bidding process a couple {product; projects} has to be formalized. To be competitive, the bid should present an innovative advantage while being achievable. Most often the time, if product is complex, a unique company doesn't have the whole competences to provide the complete product. Depending on the selected partners, different possible innovation level can be reached. This decision also influences the level of risk of the project. To be profitable, if the bid process is successful, the best couple {innovative product; reliable project} has to be selected. In this paper we present a decision support system for making alliances, based on a Decision Tree. The originality of the paper is to consider linked decisions focused on the collaborative network and on the risk management.