Usage Mining for the World Wide Web

摘要

Web usage mining is used to discover interesting user navigation patterns, which can be used to improve Web sites, e.g., Web site (re)organizing, user behavior studies, making additional topic or product recommendations, etc. This paper provides an overview and analysis of current Web usage mining technologies and systems. A Web usage mining system performs five major functions: i) data gathering, ii) data preparation, iii) navigation pattern discovery, iv) pattern analysis and visualization, and v) pattern applications. A list of major Web usage mining systems is presented, and a summary of Web usage mining is also given.