BUSINESS INTELLIGENCE BASED ON A WI-FI REAL TIME POSITIONING ENGINE A Practical Application in a Major Retail Company

摘要

Collecting relevant data to perform business intelligence on a real time basis has always been a crucial objective for managers responsible for economic activities on large spaces. Following this emergent need, the authors propose a platform to perform data gathering and analysis on the location of people and assets by automatic means. The developed system is retail business oriented and has a fairly distributed architecture. It couples the core elements of a real-time Wi-Fi based location system with a set of developed functional views so to better explicit the information that one can observe for each tracked entity, the undertaken path on the space, demographic concentration patterns. Tests were conducted on a real production environment as a partnership outcome with a major player in the retail sector and the obtained results were completely satisfactory having the managers confirmed the provided knowledge relevance.