How to Market Your Equine Practice: Focus on Service Quality

摘要

Equine practitioners perform marketing tasks every day in their practice, although very few of them use formal tools available from the field of services marketing. The goal of this presentation is to provide an overview of marketing with a specific emphasis in services marketing, introduce some marketing tools, and show the usefulness of formal marketing efforts in practice. Modern equine practice presents many veterinary medical diagnostic challenges; as practitioners, we have met those challengesby acquiring the knowledge and equipment to stay current. The study of services marketing will provide powerful tools to practitioners hoping to diagnose and improve their business's health.