The transition from early adopters to majority users (crossing the chasm) is the focus of an authoritative series from Geoffrey Moore geared to the "high tech" industries. “High tech” may also describe a quite different technology-in this case referring to the use of ultraviolet light and electron beams (UV/EB) as an energy efficient, nearly instantaneous, and clean way to assist traditionally "low tech" manufacturers in the fabrication of products ranging from pizza boxes to broom handles--as well as higher tech products like fiber optics, 3-D TVs and smart phones. The promise of UV/EB making the jump over the chasm seems imminent--as it has been over the last 15 years or so. In fact, the chasm has been crossed in specific areas, for example all fiber optics and car headlamps are made with the technology; and other applications look very promising, such as printed electronics and the fabrication of flexible photovoltaics. However, given the renewed urgency to conserve energy and develop clean manufacturing processes, there are many applications both high tech and low, that may benefit from UV/EB. A unique collaboration between the New York State Energy Research and Development Authority (NYSERDA) and RadTech, the non profit trade association for UV and EB Technology, is looking to address the technical and market barriers to the adoption of UV/EB; and help document the process advantages including-saving energy; reducing CO2, VOC, and HAP emissions; and raising productivity.
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