Globalization has become a common term in our business. In plastics, paints, rubber paper, cosmetics, and other businesses, a speedy global response to the dictates of the end-markets is more curcial than ever. OEMs like FORD, GM, Honda, Bridgestone, Goodyear, Philips, Whirlpool, Johnson&Johnson, or Marine Paint now make and transport their products on a global basis, expecting to meet common, worldwide performance. In turn, these multinationals expect suppliers to consistently meet their specifications and to have their materials available around the globe.
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