New Products, New Markets for the 21st Century: Involving Business and Customers in Product Development

摘要

Maintaining and improving the wood products industry in the new millennium will require making immediate changes that involve research, business, and consumers. Knowing how to balance market needs, research and development, and technical trends is key to affecting successful change. To implement processes that will produce a sustainable future means gaining the knowledge necessary to meet the needs-and expectations-of the 21st century. Understanding historical demands for wood and tendencies to resist change, the industry can successfully analyze today's more complex processes of research and development to ensure a secure future.