Flexing Your Mental Muscle to Obtain Defect-Free Products

摘要

Much time is spent on improving our engineering processes; however, we have seen only small gains over the past twenty years in improving our on-time delivery and the quality of our ever complex products. Somewhere, the key ingredients for winning in product development have escaped us. This paper will explore the unlocking of our mental abilities to improve product delivery. Taking lessons from sports psychology, we will explore relatively simple concepts like getting better every day, the power of belief, visualization, goal setting, motivation and the negative power of excuses. We will apply some of these concepts to product development and quickly speak about some of those processes which we should be spending more time on to better achieve defect-free products.