Analysis of Imitating Behavior on Social Media

摘要

In the age of web 2.0, the concept of "the User Generated Content (UGC)" is put forward. Now millions of images posted on the photo-sharing service such as Instagram. In this paper, we choose the popular photos "follow me to" on Instagram as an example for analysis. By utilizing the comparative analysis of the "follow me to" photos of the photographer and the imitators, we explored the pattern of image propagation on Instagram and the characteristic of the popular images. In this paper, we also established a research method by content analysis and image analysis based on the image itself to study social media.