Best Seller Rank (BSR) to Sales: An empirical look at Amazon.com

摘要

The market size of e-commerce continued to grow in recent years. Amazon, a leading technology company that provides reliable online marketplaces had attracted more than two million active sellers with over 600 million active products listed on it in a snapshot in 2019. The Amazon Best Sellers Rank (BSR) is an important indicator of how well the listed product is sold and it is a common interest to all sellers. This research investigates the algorithm for setting BSR on Amazon by developing a python-based web scrapper to collect hourly data on Amazon Web Services (AWS) server. A BSR to sales mapping study is performed using a machine learning regression algorithm. The study would help Amazon sellers to understand the mechanism of BSR and its impact on future sales.