A Comparative Research on Cultivating Mode of Urban Individuality Brand under Attention Economy

摘要

The paper put forth the cultivating problem of the urban individuality image through the serious fact of Attention Economy firstly. Secondly, the paper illustrated the definition of Attention Economy and indicated the relationship between the urban image and Attention Economy. Thirdly, the paper explained the connotation of the urban individuality. Fourthly, the paper analyzed the necessities to cultivate the urban individuality image. Fifthly, the paper compared the different modes to cultivate the urban individuality image. Based on above, the paper finally put forth the reference advices to cultivate the urban individuality brand through comparing the different modes.