Since 2008, the real estate industry has been influenced by the national policies, the market competition has been increasingly fierce, and the real estate industries have gradually stepped into the rational development stage. Therefore, the real estate enterprises must start from their own management to strengthen the cost control and transform from the extensive cost management to the fine management model to create more benefits. This paper is intended to analyze the current cost management in the real estate enterprises, further define the concept of the fine cost management, put forward some specific measures for the fine cost management from the perspective of the whole life cycle of real estate projects, and stress the importance of pre-control costs. With the fine management tools, we can effectively control the cost of real estate projects and maximize the profits.
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