Discussions of Strategic Implementation of Construction Enterprise in Project Management

摘要

Based on the investigation of the current development of construction enterprises, this paper analyzes the necessity for enterprise development strategies. It points out that project is key for construction enterprises to realize their strategic objectives. The paper studies the project-based realization of enterprise strategies from the following three aspects: (1) enterprises should adopt a global view in project management, aspire for maximum value for projects, follow cultural concepts such as brand and system, etc., so as to ensure the consistency between project concept and enterprises’ strategic objectives; (2) they should bring forward project screening methods aimed at different development stages based on differentiation strategy theories; and (3) they should deepen project organization management, to reduce project cost, exert cost advantage, and realize enterprises’ cost leading strategy.