Adapting manufacturing strategy models to assist technologystrategy development

摘要

Since technology can be a vital source of competitive advantage,any method of developing a technology strategy should focus on thecreation of competitive advantage. Although there is a sizeableliterature on technology strategy in general, relatively fewcontributions directly address the subject from the perspective ofachieving competitive advantage. However, within the manufacturingstrategy field, there are several models which focus on achievingcompetitive advantage through consideration of order winning criteria.This paper presents a model for technology strategy development based onone of the most successful manufacturing strategy models. The paperintroduces the conceots and describes the manufacturing strategy model.It then presents a new model for technology strategy development basedupon the manufacturing strategy model. A case study illustrating theusefulness of the suggested model is presented