A unified approach to technology management in new productdevelopment

摘要

Enterprises are successful only when they can deliver solutions totheir customers' needs. This delivery occurs through a linked set ofactivities called the value chain or value network. Each time a newproduct or service is added to the enterprise porfolio, changes occur inthe value network. Understanding, these changes is the first step ineffective and efficient new product development. This paper presents aglobal view of new product development by describing a value networkmodel based on technology and technology movement. The starting point isa comprehensive definition of technology as the capability to produce aresult at a particular level of performance. This definition leads tosuch important concepts as technology ownership, technology portfolios,readiness, and performance validation. With these concepts in place, thediscussion turns to the common processes that exist across the valuenetwork and how changes in one network activity affects other activitiesin a predictable way. By including the customer, or end user, in thenetwork, the model shows how customer needs and requirements can beabsorbed comprehensively into the planning for new product development