Impression of Label Color in PET Bottled Black Tea

摘要

To examine the impression including the visual deliciousness with label color in PET bottled black tea, the impressions ofthe combination between label color and color of black tea were measured using subjective evaluation and SD method with varyingthe way of its combination. For the stimulus, they were three types of black tea and eleven types of label color rapped in the PETbottles. In the results, the common black tea and yellowish black tea are evaluated visually delicious in reddish and yellowish coloredlabel of PET bottles, whereas the value of visual deliciousness in the reddish black tea is lower than the others. Overall the results area similar tendency to those of previous studies. In conclusion, it was shown that both the color of the tea beverage and the color of thepackaging label have an effect on the evaluation of the taste and impression.