Product definition: assorted techniques and their marketplaceimpact

摘要

The author attempts to elucidate the processes used byHewlett-Packard product development teams to create their project'sproduct definitions. She outlines the case study methodology used tounderstand the role of product definition in marketplace success, anddelineates the differences between product definition processes employedto develop products which were and were not marketplace successes.Product definition success factors map the quality of the productdefinition effort to the marketplace performance of the product. Thereasons for completing each success factor are also examined. It isconcluded that Hewlett-Packard's product definition project demonstratesthat there is much to learn from retrospective analysis. Theorganization needs to decide that it is committed to do what isnecessary to be successful; it needs to follow the best practices'process; it needs to assess whether what it is doing is successful orunsuccessful; and it needs to correct the deficiencies