Empirical Study on various Factors Influencing Green Business Practices

摘要

Today's thriving climatic goading and mounting health risks has created horrendous environs for government and society. This study is a petty stab for stirring green practices by which we can reduce environmental controversy. It's just a trifling effort by the researcher for elevating eco-consciousness among the society. Green becomes the buzz of today's society. FMCG sector has been considered as one of the largest & fastest growing sector. FMCG products are those products which are used regularly in almost every household. It is shocking that developing countries like India are lacking behind in the march towards deterring pollution by the use of green product. While talking about green consumption in Secunderabad it's not praise worthy. Data were collected basically from Secunderabad. For the purpose of the study, the primary data were collected by administering the predesigned questionnaires. Data are collected from about 303 respondents. Ultimately light has been given on the Green FMCG Products awareness & usage. SPSS 20 is used for analysis of data; factor analysis is uses to find various influential factors affecting the green business practices. Pricing, Product features, Labeling & packaging & availability are the influencial factors which can enhance Green FMCG Purchase.